TPG Architects Website and Rebrand
Brand Identity - Logo - Business Cards - Letterhead
Re-creating the Total Project Group identity was initiated late in 2017. The well established Architectural Practice located in Cairns, QLD has a plethora of project experience and a vast portfolio ranging from small renovations to master planning and everything in between.
The new identity has taken shape through the exploration of negative space. Extracting parts of the core letters of TPG using the companies address, 124 Collins created an interesting medley of cut-outs. Further tweaking resulted in the new logo shown here >